Charleston-based Pyxl acquires creative agency, expanding capabilites

Pyxl, a leading full-service digital agency, today announced the acquisition of HOOK, an award-winning creative agency with a twenty-year track record of delivering emotionally resonant campaigns for ambitious brands.

This acquisition strengthens Pyxl’s creative capabilities and enhances its ability to serve clients across the U.S. and Europe. HOOK is known for helping brands like Heineken Italy, Twelve South, and Huk stand out through emotionally impactful storytelling across industries such as apparel, hospitality, and consumer goods.

“HOOK brings a strategic, creative force that complements Pyxl’s full-service capabilities,” said Bonnie Winter, President of Pyxl. “Their work deepens our ability to craft memorable, high-performing campaigns for clients worldwide.”

HOOK will retain its brand identity and leadership, continuing to offer creative services while gaining access to Pyxl’s broader capabilities, including brand strategy, performance marketing, UX/UI design, and enterprise web and app development.

“This partnership supercharges our ability to grab customers by the heart,” said Brady Waggoner, Co-Founder of HOOK. “Joining our strategy-driven creative work with Pyxl’s global reach and deep digital services means exponential value for our clients.”

The move follows Pyxl’s recent acquisition of Cobble Hill, furthering its commitment to top-tier creative and digital talent.

For more information, visit www.pyxl.com or contact [email protected].

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