Founder of Greer firm earns national recognition as enterprising woman

// January 28, 2025//

Traci Newkirk is the founder and president of Homan Potential Advisors. (Photo/Stacey Gardin)

// January 28, 2025//

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Human Potential Advisors’ president and founder, Traci Newkirk, was recently named one of Enterprising Women magazine’s 2025 Enterprising Women of the Year —one of the most prestigious recognition programs for women business owners, according to a news release.

Headquartered in Greer with a growing client base, HPA works to transform company cultures by overcoming obstacles and equipping individuals and teams with the tools they need to reach their full potential, the news release said. Honorees will be recognized at the 23^rd Annual Enterprising Women of the Year Awards Celebration & Conference, in Nashville from March 27-29 at the Grand Hyatt Hotel.

To win, nominees must demonstrate that they have fast-growth businesses, mentor or actively support other women and girls involved in entrepreneurship and stand out as leaders in their communities, the release stated. Many of the honorees also serve as leaders of the key organizations that support the growth of women’s entrepreneurship.

“The recipients of the 2025 Enterprising Women of the Year Award represent an amazing group of women entrepreneurs from across the United States and globally,” Monica Smiley, publisher and CEO of Enterprising Women, said in the release. “We could not be prouder to recognize their accomplishments as CEOs of fast-growth companies, community leaders, and role models and mentors to other women and girls. We look forward to shining the spotlight on them at our 23nd annual awards event in March.”

Since its launch in 2014, HPA has provided assistance in organizational development, training, strategic culture development and culture crisis management solutions to hundreds of clients ranging from small businesses to government agencies, universities, non-profits, and Fortune 500 companies, the release stated. Award winners were recognized in seven categories, based on their respective companies’ annual revenues. Newkirk was recognized for her work with both HPA and Intellectual Capitol Inc among businesses in the $5 million to $10 million category.

This award extends HPA and Newkirk’s growing list of local and national accolades. In the past two years, Newkirk has been honored as one of SC Biz News’ Best Women-Owned Businesses and an Empowering Women Honoree. She was also recognized as an SC Women in Business Honoree by Integrated Media Publishing and a GSA Business Report Women of Influence Honoree.

“While I am deeply honored by the recognition HPA has won over the past two years, this prestigious international award is especially meaningful to me,” Newkirk said in the release. “Helping individuals and organizations achieve their full potential is a personal passion, so I take great pride in our company’s ability to highlight the critical link between fostering a strong organizational culture to drive meaningful results. To my fellow female entrepreneurs and business leaders, I encourage you to keep investing in yourselves, your people, and your cultures — success is sure to follow.”