South Carolina 500 | 

Barb O’Steen

Organization
Real Estate, Greystar
Title
Senior Director

Barb O’Steen brings more than 30 years of industry experience to her role at Greystar, a global real estate company with more than 28,500 employees worldwide. Her career in the residential real estate sector has been shaped by hands-on learning rather than formal education.

O’Steen has demonstrated significant leadership within the National Apartment Association, serving on the Global Outreach Committee for 10 years and chairing it in 2025. She also contributed to the NAA Education Committee for two years. Her eight-year tenure on the Triangle Apartment Association Board of Directors included serving as president in 2015 and immediate past president in 2016.

O’Steen began her professional journey in the food and beverage industry, an experience that taught her the value of hard work and service. “All relationships are built on trust and communication,” O’Steen said. Today, she defines success as supporting her team and ensuring they are highly functional and satisfied with the firm. Outside work, O’Steen enjoys saltwater fishing, both inshore and offshore.

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The South Carolina 500 is the definitive guide to the most influential people driving South Carolina economy. Spanning industries from healthcare and finance to construction, law, and education, this statewide list brings together top leaders recognized for their impact, innovation, and leadership across sectors.

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