South Carolina 500 | 

Kelli Valade

Organization
Denny's Corp.
Title
CEO

Kelli Valade leads Denny’s Corp. as CEO, overseeing Denny’s Inc. and Keke’s Inc., two complementary breakfast-focused brands headquartered in Spartanburg. Under her leadership, the company serves millions of guests and employs thousands across South Carolina, anchoring Denny’s impact in the state.

Valade has transformed the company’s operations through strategic initiatives including traffic-driving value offerings, enhanced virtual brand footprints and digital investments that improve both guest experience and operations. She created the expansion playbook and growth strategies for Keke’s, positioning the brand for entry into new markets.

A champion of servant leadership, Valade leads the restaurant industry’s charge to prioritize mental health and well-being in the workplace. She spearheads corporate initiatives that leverage the company’s purpose to strengthen communities, including deployment of the Denny’s Mobile Relief Diner to communities facing need.

Valade champions partnerships with Habitat for Humanity, No Kid Hungry and the Denny’s Hungry for Education Scholarships program. Through her leadership, she demonstrates how business growth and community impact advance together, shaping both Denny’s future and South Carolina’s business landscape.

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The South Carolina 500 is the definitive guide to the most influential people driving South Carolina economy. Spanning industries from healthcare and finance to construction, law, and education, this statewide list brings together top leaders recognized for their impact, innovation, and leadership across sectors.

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