Jerome Aya-ay earned a Bachelor of Science in Biology from the University of Notre Dame before pursuing a Master of Science in Biomedical Sciences and Doctor of Medicine from Marshall University School of Medicine.
His entrepreneurial spirit emerged early — in the 1990s, he ran a food delivery business from his parents’ garage in Parkersburg, West Virginia. That venture, along with working at a tanning salon where he learned business fundamentals, shaped his path toward independent health care.
Today, Aya-ay leads Palmetto Proactive Healthcare, a 20-employee practice focused on accessible, transparent care. He champions a model prioritizing clear pricing and personal attention over the complexity and hidden costs in modern healthcare.
Beyond his practice, Aya-ay serves as President of the Upstate Medical Independent Medical Association, President Elect of the South Carolina Academy of Family Physicians and Trustee for District 3 of the South Carolina Medical Association. He also serves as Associate Clinical Professor at Via College of Osteopathic Medicine.
Reflecting on leadership, Aya-ay said, “You can burn the candle at both ends and fade fast, or shine bright enough to ignite the ambitions of others.”

