South Carolina 500 | 

Matt Vaadi

Organization
guHRoo
Title
CEO

Matt Vaadi leads guHRoo, a South Carolina-based professional employer organization providing small businesses with BlueCross BlueShield access and full-service HR solutions. The company employs 50 people worldwide.

Vaadi earned a bachelor’s degree from the University of South Carolina. He began his career as a high school janitor, learning attention to detail and the importance of excellence in every role.

In 2021, Vaadi authored “Ping-Pong Is Not a Strategy: How to Create an Awesome Organizational Culture,” which became an Amazon bestseller in multiple categories. He also founded Underdog Digital, a marketing and automation agency, and launched The Cage Project, a community-driven baseball training facility in Chapin opening in December 2025.

In March 2025, Vaadi’s team launched Outsourced Scale, providing offshore sales and marketing support to small businesses. The company grew to more than 20 global team members within six months.

“Pick a path and run,” Vaadi said, reflecting on advice from a mentor that shaped his leadership philosophy.

He serves as board chairman for Build Carolina and mentors entrepreneurs through GrowCo, which he founded in 2019.

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The South Carolina 500 is the definitive guide to the most influential people driving South Carolina economy. Spanning industries from healthcare and finance to construction, law, and education, this statewide list brings together top leaders recognized for their impact, innovation, and leadership across sectors.

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