Brandon named integrated agency of record for Palmetto Goodwill

Brandon Named Integrated Agency of Record for Palmetto Goodwill

Brandon has been named integrated agency of record for Palmetto Goodwill following a competitive review. The partnership brings together two South Carolina–based organizations committed to driving meaningful impact through purpose-led work.

As agency of record, Brandon will lead an integrated marketing and communications effort designed to strengthen Palmetto Goodwill’s brand, expand awareness of its mission, and support initiatives that advance workforce development and economic mobility across the region.

Palmetto Goodwill is a mission-driven nonprofit dedicated to providing job training, employment opportunities, and community-based services for individuals facing barriers to employment. Through its retail operations and workforce programs, the organization reinvests proceeds into education, skills training, and local impact initiatives that help individuals and families achieve long-term stability.

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