Flock and Rally: Integrated Communications & Marketing

SCBiz Staff // May 18, 2026//

Flock and Rally: Integrated Communications & Marketing

SCBiz Staff // May 18, 2026//

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This full-service, women-owned agency provides branding, PR, advertising, digital marketing, social media, websites and more to major institutions, attractions, nonprofits and businesses across South Carolina.

“It’s exciting that Flock and Rally can serve as an example of success for other women entrepreneurs and business leaders,” said CEO Merritt McNeely. “That said, while we’re proud to be a women-owned and women-led company, we have a job to do. At the end of the day, what matters are the results we’re creating in collaboration with our clients, and if we can help them to lift up the community in the process, then our work continues to be in alignment with our values.”

Owned by Tracie Broom and Debi Schadel, the company has been in business for 15-plus years and is “proud to serve as an example of a successful company where women can be entrepreneurs and leaders. We can arrive authentically and still create prosperity for our team, clients and project partners.”

Flock and Rally — which works with clients including Palmetto Citizens Federal Credit Union, Riverbanks Zoo & Garden, Columbia Metropolitan Airport — has simple goals for the coming year: “maintain happiness and prosperity for our clients and team, stay connected to the community and continue our measured, steady growth.”

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