Music venue, event space coming to downtown Greenville

A new music and event space from the Auro Hotels brand is coming to downtown Greenville.

Sertatonic, a music venue, lounge and event space, is set to open in Camperdown Plaza in Q2 2025.

Seratonic “comes alive as an exclusive yet community-centered music and event venue” and “offers a new take on event space,” a news release stated, offering an “unconventional experience.”

The newly coined name — Seratonic — is intentionally rhythmic in nature articulates the soul of the brand, which owned by Auro Hotels and is associated with its AC Hotel at Camperdown.

“We wanted to create a name, with its own meaning in a very targeted way,” says DJ Rama, CEO of Auro Hotels, in the release. “Seratonic is a melding of two forms: a chemical compound needed for happiness and the acoustical texture of sounds. The combination of these two isn’t all that Seratonic has to offer, but it is a large part of why it just feels good to be there.”

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This fully equipped music venue and lounge at 315 S. Main St. will provide flexible function space for up to 250, a stage backdrop and viewing room, a production experience with green room for visiting artists or corporate board meetings and a catering and events staff serving food and beverage in the lounge or at the bar, according to the release.

Seratonic will target music-loving locals looking to catch a midweek show, while enjoying plates and cocktails, the release stated. Corporate event will also be a draw for the space, as well as being an alternative setting for weddings.