NEAT, Indigo Kitchen coming to downtown Simpsonville

Reedy River Retail, the retail leasing and investment division of SVN Palmetto, has filled 123 E. Curtis St. in Simpsonville, two food and beverage businesses committing to the final square footage.

Reedy River Retail said the downtown Simpsonville location will seen be home to NEAT Bourbon Bar and Indigo Kitchen.

Advisers Dustin Tenney and Daniel Holloway with Reedy River Retail at SVN Palmetto represented the building owner in the transaction.

The property was recently purchased by a group of local investors focused on the revitalization of downtown Simpsonville, according to a news release. The building will undergo a full subdivision and renovation, including facade improvements and a complete restaurant buildout to accommodate both tenants. Construction is expected to begin this summer, with both businesses targeting an early 2027 opening.

Positioned at the corner of Curtis and Hedge streets, the property was marketed for offering exceptional visibility and walkability in the heart of downtown Simpsonville. The location sits adjacent to the proposed redevelopment of the former City Hall site, a mixed-use project slated to deliver 80 apartment units and 18,000 square feet of retail.

NEAT Bourbon Bar, owned by Howard Dozier, will open its fifth location at this address, joining existing locations in downtown Greenville, Greer, Mount Pleasant and Myrtle Beach. NEAT features over 300 varieties of bourbon and whiskey alongside a selection of other spirits, wine and beer. The bar was recently recognized as one of America’s Top Whisky Bars of 2026 by Whisky Advocate. As a distinctive feature of this location, Indigo Kitchen owner Premal Desai will create a special menu of small plates designed to pair specifically with bourbon — a first-of-its-kind collaboration between the two businesses.

Indigo Kitchen, owned by Premal and Sonal Desai, will open its third location at this property, adding to its existing presence at the Silos of Easley and The Commons at Unity Park in Greenville. Indigo Kitchen has an Indian street food-inspired menu.

Indigo Kitchen has since grown its following significantly, and the Greenville location at The Commons was recently named one of the 12 Best Restaurants in Greenville by The Infatuation — a national dining authority. The Simpsonville location will introduce unique craft cocktails, marking a new chapter in the brand’s evolution.

“This deal is a great example of what’s happening in downtown Simpsonville,” Daniel Holloway, managing partner at SVN Palmetto, said in the release. “You have a forward-thinking building owner, two of the most talked-about operators in the Upstate, and a location that’s right in the path of significant new development. We’re proud to have played a role in bringing this together.”

The city of Simpsonville echoed enthusiasm for the announcement.

“The city of Simpsonville is excited for continued investment in downtown Simpsonville with the addition of NEAT and Indigo Kitchen at 123 East Curtis Street,”  City Administrator Tee Coker said in the release. “The momentum in the downtown district driven by the growth of local businesses like NEAT and Indigo Kitchen shows the energy and appeal of Simpsonville and the strong sense of community that attracts business owners and patrons alike. As the city embarks on its downtown project, we look forward to seeing both businesses become part of the fabric of downtown Simpsonville.”