Lift Off launches to support women making the leap to entrepreneurship

Launch Something has launched something of its own.

The Spartanburg strategic marketing firm has started Lift Off, a private online membership community for women entrepreneurs transitioning from corporate careers to building their own businesses.

Launch Something‘s founder says her firm is applying its proven community-building expertise to create Lift Off, a home for women leading today’s businesses. After 20 years of building brands for clients including Denny’s franchise networks, Power Up Spartanburg, and regional nonprofits, Lift Off represents the agency’s first direct-to-consumer product.

“From connecting global franchisees and teams at Denny’s to helping local businesses develop customer followings to launching ‘The Power Grid’ for Power Up Spartanburg this fall, we’ve seen the proof over and over again: the brands that truly endure are the ones that facilitate meaningful connection,” Sims Bouwmeester, owner and founder of Launch Something and host of Lift Off, said in a news release. “It’s a strategy we believe in so deeply that we are officially adopting it for ourselves in the form of Lift Off.”

Lift Off addresses a critical challenge facing women in business: as they rise and succeed, their network of support often diminishes, she said. The community offers expert guidance, practical learning and genuine connections focused on business essentials including brand, marketing, pricing, sales, leadership and growth, while integrating smart tools and AI to make work smoother and more strategic.

“As women rise in business, our supportive circle often shrinks. We gain success, but we lose the collective. We end up the decision-maker, standing alone,” Bouwmeester said in the release. She calls it the “isolation tax,” the hidden cost women pay when they succeed but lose their support system in the process. “That isolation is why we built Lift Off.”

Bouwmeester said what sets Lift Off apart is what happens between the lessons: women exchanging ideas, testing strategies and celebrating milestones together. It is a space where progress feels purposeful, success feels personal, and every woman is reminded she is not building alone.

Lift Off is powered by Mighty Networks, a platform designed for creators, coaches and brands to build online communities. The framework combines courses, memberships, live events, and group discussions in one ad-free, private space, offering an alternative to traditional social media while giving hosts control over content and engagement. Bouwmeester, a 2025 Mighty Certified Expert, designed Lift Off as the culmination of everything Launch Something has learned about community design through years of client work, the release stated.

Lift Off is now open for membership at launchwithliftoff.com. Women entrepreneurs can start with the 2026 Planning Challenge for $29, a five-day guided framework for building an annual business plan, or join the full community with Core membership at $79 per month or Guided membership at $549 per month for hands-on implementation support.