South Carolina small businesses drive jobs, growth

In 1985, Tracey Richardson and Kellye Wicker’s father opened a restaurant called The Rib Shack, with menu items featuring a ribs entree for $4.89 and a seafood platter for $5.29.

Though The Rib Shack has long since closed, and taken its $5 ribs with it, the flavors of its menu are carried on through Richardson and Wicker’s Lillie’s of Charleston, a retailer of sauces and spices inspired by Lowcountry cuisine.

The sister duo, along with Richardson’s husband, carries the workload of the small business entirely on their own shoulders.

Lillie’s is sold in large chain grocery stores, Charleston and Columbia airports, markets, and Amazon. The products are also used nationally, with South Carolina locations in colleges and universities, hotels, resorts and restaurants. Recently, the trio added popcorn to their portfolio, which Wicker said puts them back into a startup funding mindset.

“We’re competing against the other consumer product goods companies that have big marketing budgets and influencers, whereas we don’t have that to be able to get our brand out there. So, that’s a challenge in terms of the growth,” Wicker said.

Across the state of South Carolina, businesses like Lillie’s are taking out loans, purchasing a brick-and-mortar, and opening the door each day to both fresh and seasoned small businesses.

Qualified by the U.S. Small Business Administration (SBA) as an establishment with less than 500 employees, small businesses make up for 99% of businesses in South Carolina. Between 1998 and 2022, small businesses in South Carolina increased by 21%, with the population growth around 40% in that same period, according to Federal Reserve Economic Data.

For Frank Knapp, president and CEO of the South Carolina Small Businesses Chamber of Commerce, a major focus for the chamber is to address financial strain, like the increase in the cost of energy and access to affordable health care for owners and employees. To keep South Carolina businesses afloat, Knapp notes that these strains have been a fight for most of his career.

Between March 2023 and March 2024, SBA said small businesses contributed a net increase of 25,358 jobs in that time frame, 71% of the total job growth in the state.

“We’ve got to remember that our employees are the customers of small businesses, and we want them to have money to spend in the local economy,” Knapp said. “That has been our work for the past 26 years and it continues today.”

Making up for 43% of employes in the state, small businesses employ 863,326 South Carolinians. According to SBA data, of the 530,402 small businesses, 83% operate with no employees and 98% have less than 20 employees.

Richardson said that even with the accessibility to grow a business in the state, there are still struggles to managing Lillie’s.

“I think South Carolina is a great state to be a part of that actually supports small businesses because there’s opportunities to have manufacturing locations here and offices’ headquarters,” Richardson said. “I think that one of the main things I would like to see is more support for health care. We have to pay for our own health care, so there’s not a lot of options and there’s also very high thresholds.”

Knapp said that South Carolina is a great place to start a small business; the sector is performing well. He said there is no lack of success for small businesses in the more urban areas of the state, but the rural areas require a bit more attention to maintain a strong small business presence.

“Overall, I do not hear a lot of complaints from small businesses. Maybe some have their concern about this and that, but in general, small businesses are healthy, and their numbers are growing in South Carolina. That’s a good thing, and our job is to be an advocate for them,” Knapp said.

Founded in 1953, SBA opened following World War II to help revitalize the country’s economy by making sure those that returned had opportunities for wealth development, as well as job opportunities.

Melissa Lindler, district director of the SBA of South Carolina, said that though the country may not be recovering from a war, the purpose remains the same, connecting business owners with information and direction to capital.

As some industries, such as manufacturing, thrive in the state, sectors such as retail and agriculture are seeing more struggle. At the end of the day, Lindler said the primary challenge remains capital.

“I think one of the biggest struggles right now is trying to figure out tomorrow by understanding where you are today,” Lindler said. “That tomorrow may not look like it does today for you, but it may be what’s needed in terms of adjustments that will help you survive and continue as a small business owner.”

Top industries for the state include scientific and technical services, administration and waste management, real estate, transportation, health care, and retail. In 2025, 1,042 loans totaling $692 million were granted to top industries of food services, retail, health care and construction.

Lindler said the South Carolina government has done well to both draw new businesses into the state, as well as helping to sustain the businesses that are already here. Small businesses have a lot of room to play a role in the larger companies’ operations by understanding the needs and aiming to fill the hole for products that could begin being made in the U.S.

“That’s one thing about our small businesses here in South Carolina; they’re strong, they’re resilient, but they’re also constantly looking for ways to modify, pivot and make sure they’re ready for what’s to come,” Lindler said.