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Fifth Sun Productions

SCBiz Staff // October 14, 2024//

Fifth Sun Productions

SCBiz Staff // October 14, 2024//

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Fifth Sun Productions

About: A production company that specializes in crafting, strategizing and curating AI-generated marketing solutions tailored for personal brands, small businesses and corporations. Our expert team trains, prompts and generates AI-agents designed to streamline and supercharge a client’s marketing efforts. 

Top female executive: Estefania Cano, Founder & CEO

What does it mean to you to be a women-owned business?

It is a dream come true, and at the same time, an invigorating challenge. There are days where I feel like I’m on top of the world; and other days, I feel like the world is on top of me. Despite any obstacle that rises, I wouldn’t want to be anything else. I’ve always had an entrepreneurial mindset. Growing up, there was never a time that I didn’t want to start a new venture from scratch, watch it build and flourish.

What challenges have you faced as a women-owned business?

Being a young, female, minority-business owner is a challenge in itself. However, in my journey, it’s been resource allocation, time and experience; because although I’m a business owner, I still have a full-time job in the manufacturing sector and a bi-monthly podcast. Thankfully, having a network of mentors, reaching out to other founders and having supportive family members makes all the difference. 

How do you support women in your business and community?

Everything I do is for the powerful women who came before me and who will come after me. I am extremely thankful for the profound support, advice and empowerment I’ve received from collegiate professors and leaders in the corporate sector. They have ignited a passion in me to continue serving the Greenville-Spartanburg area, a community that has invested in me since I was an elementary school student. Most natives from the Upstate graduate and start new lives in other cities, and while that is an admirable path, I have always wanted to pour back into the Greenville-Spartanburg area. A community full of individuals that believed in me, before I believed in myself. 

Now, I’m focused on volunteering in various sectors that I find valuable to our society. I am currently the Vice Chairwoman of an employee-led charity committee at the DRÄXLMAIER Group, where we have raised more than $90,000 for various non-profit organizations in the Upstate. I am also involved in the Chapman Cultural Center and hope to join councils in the government relations and industry sector this year. In addition to my volunteering endeavors, I connect with the young Hispanic community in the Greenville-Spartanburg area through my bi-monthly podcast, Limitless Latina. 

What recent accomplishments are you most proud of?

Anytime a marketing service is provided and our customers say that they’ve gained three to four hours of their day back to spend time with their loved ones gives me a sense of pride. Our goal is always to leverage technological tools to alleviate the workload of our clients, so they can re-invest their time in the human experience, an intrinsically validating avenue that makes us a productive, healthier and happier society. 

Also, knowing that as a company, we’re paving the way for others. Every day is an experiment. We’re testing new prompts to continue developing smarter and faster AI-agent solutions for our customers. 

Fifth Sun Productions

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