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Flock and Rally: Integrated Communications & Marketing

SCBiz Staff // October 14, 2024//

Flock and Rally: Integrated Communications & Marketing

SCBiz Staff // October 14, 2024//

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Flock and Rally: Integrated Communications & Marketing

About: Founded in 2010, Flock and Rally is a full-service, women-owned, integrated marketing and communications agency based in Columbia, serving major institutions, nonprofits, businesses and more.

Top female executive: Merritt McNeely

What does it mean to be a woman-owned business?

What is most meaningful to us is what we hear from our staff, clients, project partners, interns, job applicants and colleagues in the community: that they feel excited and inspired by what Flock and Rally has accomplished, and that they want to work with us and walk alongside us. We want to build community and inspire people to be authentically themselves. We hope that we can serve as proof that you can be true to yourself as a woman in business and be successful.

What challenges have you faced as a woman-owned business?

If we’ve been passed over for client work due to gender, we wouldn’t know it, and we consistently win more work than the industry average “win rate.” That said, we have been fortunate to be able to say no to clients whose values aren’t in alignment with our culture of mutual respect. We continue to win work with high-impact organizations by focusing on collaboration and centering our clients’ audiences in all of our strategies.

How do you support women in business and in the community?

Our team is currently at 19 full-time staff, most of whom happen to be women, and our directors are mostly women. Certainly, marketing is a female-dominated field, so that is a factor. All of our FT staff, regardless of gender identity, are supported with stipends for professional development, five hours per month of paid time off to volunteer in the community, and four weeks of paid family leave. We also start PTO at 7 weeks per year to give people time for family, travel and enjoying life.

What recent accomplishments are you most proud of?

Our team has won over 100 awards, including “Best in Show” from SCPRSA and “Best in Print” at the Addys this year. We are in our third year as the ad agency for Riverbanks Zoo & Garden, and we are proud to serve multiple state agencies, including the S.C. State Museum. We are proud to have grown to be able to serve major institutions and organizations like CAE, Able South Carolina, USC, the S.C. State Fair, The COMET, and more. It’s an honor to work with clients that make such an impact.

Flock and Rally

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