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Novus Advisors

SCBiz Staff // October 14, 2024//

Novus Advisors

SCBiz Staff // October 14, 2024//

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Novus Advisors

About: Novus Advisors is an independent, fee-only, SEC registered investment advisor based in Greenville, with a team of investment professionals with expertise in investment management, financial and retirement planning and 401(k) services.

Top female executive: Jennifer Belshe, Co-Founder & Principal

What does it mean to you to be a women-owned business?

Women are doing important things in business, and I am excited to be a part of it. Currently, less than 20% of registered investment advisor (RIA) firms in the United States are owned by women. Being a woman-owned business means opportunity. The opportunity to break through the glass ceiling that so many women, including myself, have experienced in this career. The opportunity to offer clients a different option when it comes to managing their money. The opportunity to build a firm that is truly special and provides flexibility to employees to enable them to both serve clients and manage their families.

What challenges have you faced as a women-owned business?

My biggest challenges occurred before I launched my business. As a female in the male-dominated investment world, I faced many hurdles. I reached a point in the corporate world when I was told I could not go any higher in the company (my glass ceiling), so I took that “no” and made it my catalyst for success. As a single mom, I left the stability of my corporate job to pursue my dreams. I joined a small independent investment firm (a 100% commission job) and worked incredibly hard in building my business. In less than two years, I launched my own investment firm, Novus Advisors, which celebrated its thirteenth anniversary in March 2024. Being a women-owned business in the investment world has been a strength, not a weakness, and I am excited for the future.

How do you support women in your business and community?

I am a strong advocate for women entrepreneurs and female investment advisors. I have been a member of several local and national organizations that are focused on inspiring, empowering, connecting, and providing resources to women. I recently had the wonderful opportunity to speak in front of a group of college students that will soon be entering the workforce as women in business. When we support one another, we all rise.

What recent accomplishments are you most proud of?

I am most proud of simultaneously raising my 14-year-old son while building a successful investment firm.

Novus Advisors

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