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TK PR

SCBiz Staff // October 14, 2024//

TK PR

SCBiz Staff // October 14, 2024//

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TK PR

About: TK Public Relations in Greenville gets media coverage for destination, hospitality, luxury and resort brands.

Top female executive: Taryn Scher, The Sparkle Boss

What does it mean to you to be a womea-owned business? 

I have always considered myself a business owner first. The fact that I happen to be a female is secondary to me and not something that I’ve allowed to impact my decision making nor let it be an excuse for missed opportunities or failures.

That said, I am keenly aware of the importance of not only having a voice at the table, but being represented and heard. Knowing statistically how few women serve on boards; I am always looking for opportunities to get involved and bring more females into the mix.

What challenges have you faced as a women-owned business?

Finding balance is a daily struggle. Sex and the City taught me that women can have it all. That’s a tough notion here in the real world. You can have it all– but not at the same time. Owning a business is difficult, but being a mom is the hardest job in the entire world. There are days that I know I’m not doing a great job as mom, and other days that I’m crushing it as a parent but not doing a great job as a business owner. 

How do you support women in your business and community?

I love trying to help other women find their sparkle simply by offering some of my own advice and experiences. I’ve never said no to a coffee or Zoom meeting with a college student or young professional looking to gain career advice. And for the past 5 years I’ve been honored to serve as a coach for the Greenville Chamber’s Minority Business Accelerator, helping 5 incredible women grow their own businesses here in our community. 

What recent accomplishments are you most proud of?

Our team worked for almost 5 years alongside VisitGreenvilleSC to bring the Public Relations Society of America’s Travel + Tourism conference to Greenville. This past June more than 300 PR professionals and 3 dozen journalists visited our city to see how Greenville became one of the most buzzed about cities in America. It’s an incredible feeling to share our greatest professional case study with industry peers from all over the country. 

TK PR

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TK PR

TK Public Relations in Greenville gets media coverage for destination, hospitality, luxury and resort brands.

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Wilson Associates

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Call Experts

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Novus Advisors

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Emyvale Golf

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