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The Beach Company

SCBiz Staff // April 20, 2026//

The Beach Company

SCBiz Staff // April 20, 2026//

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The Beach Company, founded in 1945 and based in Charleston, is a fifth-generation real estate firm specializing in development, construction, investment and brokerage across the Southeast.

Founded in 1945 by J.C. Long with the purchase of Isle of Palms, The Beach Company was created to build affordable homes for returning WWII veterans. What was once a sparsely populated island is now a thriving coastal community. The company continues to own and manage key assets on the island, reflecting its long-standing commitment to community.

In its early years, the company lacked large-scale development experience and the governance structure needed for multigenerational growth, making expansion beyond Charleston challenging. Through steady growth, experience, new government, discipline and leadership, the company has evolved into a fifth-generation firm responsible for 800-plus employees operating in 27-plus Southeast markets across development, construction, investment and brokerage.

Looking to the future, The Beach Company aims to strategically expand its development footprint across the Southeast while continuing to grow its presence in Charleston and throughout the region. Equally important is a thoughtful approach to succession and leadership planning, including educating and engaging the youngest shareholders to uphold the family business’s core values, culture and long-term vision.

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